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I have a confession, I’m writing this article because of some of the horror stories I’ve been hearing lately about digital agencies. They’re making unrealistic promises, overcharging for their services, and taking advantage of small businesses. It’s not okay! ...
Last week I attended a LinkedIn advertising masterclass to keep on top of my PPC game. I discovered a game-changing new tool that will drastically improve audience targeting. LinkedIn’s Website Demographics give you a deep look at who is already visiting your site. You can run a report to see what companies have browsed your site, what industry visitors are in, their company size, location and more!
As the customer experience becomes a bigger part of marketing, Google has been changing its search algorithm. They, too, are focusing on the customer. Their goal is to find them correct answers in seconds, so ranking on the first page of Google is getting to be more and more pertinent. So, are you ready for the Google algorithm updates this year?
Every marketing professional knows how powerful it can be to have a mailing list of interested prospects and customers. It’s your direct line to a person who already likes your brand, so sending them the right message at the right time can turn into sales. For companies that do not have access to expensive marketing automation software, MailChimp is a great tool for communicating with your customers and future customers.
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