3 Reasons Your Website Isn't Getting Traffic

Are you struggling with website traffic for your coaching business and feeling like your online efforts are going unnoticed? You're not alone! Many business owners share this frustration.

Hi there, I'm Rebecca Bertoldi, your friend in marketing, and today, I'll walk you through three significant reasons why your website might not be getting the traffic it deserves. Let’s dive right in!

Read on or watch the video

Reason 1: Your Website is Brand New and Needs Initial Traffic

Launching a new website feels like a huge accomplishment, doesn’t it? You've put in the effort to get your site up and running, and now you're waiting for the masses to flood your page. Unfortunately, in the digital world, it doesn't quite work that way. The classic "If you build it, they will come" doesn't automatically apply to websites. Here’s why:

When you first launch a site, it's crucial to actively direct traffic to it. When people visit, it generates signals to search engines that your site exists and has value. Without these initial visitors, your site remains largely invisible online.

In fact, less than 4% of websites get organic traffic from Google. Don't be a statistic!

Practical Steps to Drive Initial Traffic

To kickstart your website’s traffic, consider the following strategies:

• Leverage Social Media: Share your website’s content across your social media platforms. Invite your followers to explore and engage with your new website. Just be careful not to share your link directly in your post. Most social media platforms will limit your reach when your post takes people off their site. Instead, post it in the comments.

• Email Campaigns: If you have an email list, send a newsletter announcing your new website, highlighting its features or any special launch-time offers.

• Network and Collaborate: Partner with other businesses or influencers in your niche to promote your site. A guest blog or a mention in their newsletter can bring valuable traffic. Some networking organizations will even do a ribbon cutting for your new site.

Reason 2: Your Website Isn’t Optimized for Traffic

A well-optimized website is a magnet for organic traffic. If your site isn’t performing well, it might be because it's not structured in a way that appeals to search engines. When building your site, ensure that it’s optimized so search engines know, like, and trust it.

Essential Optimization Tips

Here are some actionable tips to keep in mind for optimizing your website:

• SEO Basics: Start with keyword research to understand what potential customers are searching for. Incorporate these keywords strategically into your content, titles, and meta descriptions.

• Mobile Friendliness: With more users browsing on mobile devices, ensure your site is responsive and provides an excellent user experience across all devices.

• Page Speed: Optimize images, use caching, and minimize code to ensure your pages load quickly. Search engines like Google prioritize fast-loading websites.

• Quality Content: Search engines want their users to find the information they're looking for as fast as possible, so make sure your pages are relevant and written with the viewer in mind.

Reason 3: Search Engines Don’t Trust Your Site Yet

You’ve set up your website, you’re getting some traffic, and it’s optimized. Yet, the traffic isn’t flowing like you expected. This could be because search engines haven't completely trusted your site just yet. They need to see that your site is providing a quality experience for their users.

Building Trust with Search Engines

To boost your website’s credibility with search engines, focus on the following:

• Quality Backlinks: Work on acquiring backlinks from reputable sites within your industry. This signifies to search engines that your site is credible and authoritative.

• Regular Updates and Fresh Content: Keep your website active by regularly updating it with fresh, useful content. Search engines love sites that provide ongoing value.

• User Engagement: Encourage visitors to engage with your site through comments, shares, and interactions. This signals that real people find your content valuable.

• Paid Ads: If you have it in your budget, run some paid ads to your website to promote your optimized content. Be sure to include an action they can take on the page.

By understanding and addressing these three common issues, you can significantly improve your website traffic. Remember, driving traffic isn't a one-off task; it requires ongoing effort and adaptation to stay ahead. If you need further guidance, consider joining the Marketing Insiders Club. It's an affordable way to receive expert marketing advice tailored to your coaching business needs.

Remember, a thriving online presence is within your reach. Happy marketing!

Until next time,

Rebecca Bertoldi