9 Marketing Trends to Test in 2025
How Marketing Changed in 2024 and How to Crush Your Campaigns in 2025
By Rebecca Bertoldi
This past year brought significant shifts in the marketing world. From the rise of AI-driven personalization to the growing emphasis on trust and authenticity, we’ve seen digital marketing step into a new era. Businesses have been navigating information overload, rising consumer expectations, and even more digital platforms to monitor.
So, I took a deep dive into key trends shaping the new year of marketing so you can create a strategy for your 2025 campaigns.
Trust is the Currency of 2025
📊 81% of consumers say they need to trust a brand before buying.
What it means for you: In today’s market, trust isn’t just important—it’s everything. Consumers are looking for brands that are authentic, socially responsible, and aligned with their values.
💡 Rebecca’s Tip: To build trust, be authentically you in all of your content. Use your client’s transformational stories and other client-generated content. Most of all, be human. People connect with stories, not sales pitches.
Search: The King of Online Interactions
📊 93% of online interactions start with a search engine.
📊 SEO drives 1,000% more traffic than organic social media.
What it means for you: Ranking on search engines is still a cornerstone of digital marketing success. This is where SEO (Search Engine Optimization) comes in. Paid ads are also essential since 65% of high-intent searches result in an ad click. This means that people are actively searching for a solution and will click on what’s most relevant for them.
💡 Rebecca’s Tip: SEO and paid search can compliment each other. However SEO will not work for you if you don’t have a good amount of traffic coming to your website. I recommend starting with on-page SEO then boosting your traffic, then implementing a long-term SEO strategy.
The Power of Personalization
📊 73% of consumers prefer personalized shopping experiences.
📊 WhatsApp marketing boasts a 45–60% conversion rate.
What it means for you: Personalization isn’t just a nice-to-have; it’s part of how marketing is evolving. Consumers expect tailored experiences that make them feel seen and understood.
💡 Rebecca’s Tip: There are many tools you can use to segment your audience and create some hyper-relevant campaigns. Think about how you wouldn’t talk to a 50 year old in the same way you’d talk to a 30 year old. Your campaigns should feel really personal.
Personalization doesn’t stop when you get the lead inside your system. Make all of your interactions (including automations) feel human and special.
Email Marketing: Old-School, Still Cool
📊 Email marketing delivers an average ROI of 4,200%.
📊 47% of recipients decide to open an email based on the subject line.
What it means for you: Email is still one of the most effective marketing channels. In fact, it’s one of the few places you own all your marketing data. Many people rely on social media to keep them connected, but I’ve seen businesses take a huge hit when algorithms get updated. We cannot control what other platforms will do but we can control our own email lists.
💡 Rebecca’s Tip: Say goodbye to the generic “newsletter”, it turns 18.7% of people off. Instead, create value-packed emails that feel personal and helpful. Write compelling subject lines and segment your audience for maximum impact.
Video and Interactive Content for the Win
📊 Short-form videos keep 50% of viewers engaged until the end.
📊 96% of consumers say explainer videos help them make purchasing decisions.
What it means for you: Video marketing is no longer optional, it’s a must. And when people can interact with content like quizzes or VR, it’s making a lasting impression.
💡 Rebecca’s Tip: Create short, engaging videos that address customer pain points or showcase your product in action. Consider creating videos around micro topics. This way your audience can learn little bits at a time and not get overwhelmed. And remember, keep it fun and authentic.
The Buyer’s Journey Spans Across Multiple Channels
📊 Buyers use social media for inspiration, search engines for qualification, and marketplaces for purchases.
What it means for you: The way people shop has changed. The buyer’s journey is harder to track than it used to be. This is why it’s so important to meet your audience where they are, across multiple channels.
💡 Rebecca’s Tip: Map out every touchpoint in your customer’s journey. Having a clear understanding of this journey will help you tremendously in knowing where to invest your marketing dollars. Plus, it will give you the context you need to create great messaging that flows seamlessly from one channel to the next.
Mindful Marketing for the Overwhelmed Consumer
📊 Search interest in “dopamine fasting” has increased 6X.
📊 Two-thirds of consumers delay decisions when overwhelmed.
What it means for you: People want simplicity. Brands that focus on mindful, minimalist marketing will stand out.
💡 Rebecca’s Tip: Don’t bombard your audience with options or information. Prioritize relevance, clarity, and a focus on solving their immediate problems. On your landing pages, be sure you remove navigation so there is only one decision to make.
Ad Formats to Watch in 2025
Short-form video ads (think YouTube or TikTok).
Interactive ads (quizzes, polls, gamified experiences).
Immersive formats (AR/VR).
Social commerce ads (seamless purchases within platforms).
What it means for you: Capturing people’s attention is everything. Create ads that are not only informative but also interactive and fun.
💡 Rebecca’s Tip: I'm all for videos and interactive ads as they can do really well when they deliver on value. Just like with anything else you try out, test these formats while staying true to your audience. Just because something is trending doesn’t mean it’s the right fit for your brand.
Educational Content: Your Competitive Advantage
📊 Companies with blogs generate 67% more leads.
📊 Infographics increase website traffic by 12%.
What it means for you: Data-driven content wins. Blogs, infographics, and other educational content can drive traffic and position you as an authority. Plus it helps with your SEO goals!
💡 Rebecca’s Tip: If you’re not blogging/vlogging or podcasting yet, start now. It’s a great stage to showcase your expertise and have content made around what your audience is actively searching for.
Your 2025 Marketing Strategy Checklist
Align Your Messaging: Ensure your messaging aligns with your values and speaks to your ideal customer. Also be sure it’s the same messaging across channels.
Get Personal: Be authentic and show your followers who you really are. You’ll attract more of the people you want and less of the people you don’t.
Leverage Personalization: Create hyper-relevant content and offers.
Build Your Email List: Focus on building your list with the right people.
Simplify Your Messaging: Embrace the "less is more" mantra to reduce decision fatigue.
Marketing in 2025 is about connection, simplicity, and personalization. By understanding your audience, leveraging data, and embracing new trends, you can build campaigns that leave a positive, lasting impression.
Let’s make this your best marketing year yet!
Your friend in marketing,
Rebecca Bertoldi
Sources:
https://www.optimizely.com/insights/blog/marketing-statistics/
https://searchengineland.com/digital-marketing-trends-2025-449297
